For Client Weedmaps, we launched our first experiential museum about Cannabis throughout the years and different social and political contexts.

Role: Deep Music curation based on decades and artist relevance with sub cultures, conceptualization of the whole sound design and supervision of the sound designer with the Creative team; licensing and negotiation

Examples of tracks:

"Along Comes Mary" By The Association

"Tripping" By The Pretty Things

"White Rabbit" By Jefferson Airplane

"Fancy" By The Kinks

“Show Me Love" By Robin S

"Numb” By Portishead

"Hits from the Bong"By Cypress Hill

"I Got 5 On It" - By Luniz

"Shine"By Collective Soul

"Beautiful Disaster" By 311

"Incense and Peppermints" By Strawberry Alarm Clock

"Reach Out of the Darkness" By Friend Lover

“Wait (The Whisper Song)" By Ying Yang

Twins "Rock You" By The Roots

"Electric Feel” By MGMT

"Float On" By Modest Mouse

"Pon De Floor" By Major Lazer

"put me thru" By Anderson .Paak

Synopsis: Detroit's decayed industry continues to cast a long shadow, its abandoned buildings at once awe-inspiring and eerie. But in spite of its struggling economy, corrupt politicians, and the city's ongoing water crisis, the Midwestern metropolis is as much characterized and defined by its music. Detroit spawned The White Stripes, raised Eminem, and birthed Insane Clown Posse and horrorcore. It was the home of Motown, Alice Cooper, and Bob Seger, and Madonna grew up in the city's suburbs.

Role: Licensing and negotiation of thematic tracks from iconic local bands such as Protomartyr, Turn To Crime, Inner City, Danny Brown, to name a few

Urban Decay’s version of “pretty” has always been pretty different. UD has challenged the industry’s definition of beauty since 1996 by disrupting the sea of pink dominating makeup counters everywhere. Urban Decay appeals to those who relish in their individuality and embrace what makes them different. To embody the vision that beauty is not about standards, Urban Decay has partnered with five individuals who are PRETTY DIFFERENT. Featuring CL, Ezra Miller, Joey King, Karol G and Lizzo

Track featured in “Pretty Different”: “OPR” by Gesaffelstein

Track featured in “All-New Stay Naked Collection”: “Dance” by ESG

Role: Music search, conceptualization of the whole music strategy with the Creative team; licensing and negotiation;

More future Urban Decay campaigns coming up in 2020…

Synopsis: We identified the practice of yoga as a discipline that can be expressed in many unexpected forms that go beyond the mat. More than just a brand campaign, This is Yoga turned into a global movement and a rallying cry for all who practice and resulted in seven simultaneous shoots around the world.

Tracks: Various compositions from Squeak E Clean with composer Ben Marshall

Role: Help on the music Strategy focusing on the empowerment of silences and diegetic sound design and their incorporation as a music soundtrack; Selection and supervision of the Composer; music direction and guidance for editor; supervision of the sound mix; licensing and negotiation

Song: Son Lux - “Change Is Everything”

Role: Music Budget, Help on the music Strategy, Music Research and Selection, Licensing and negotiation

Award: Women In Sync Award “Best Music In App, VR / AR, and Mobile Media”

“As the drink of choice for many late night dance parties, Smirnoff wanted to meaningfully contribute to a noticeable disparity. In the world of Dance Music, only 17% of the DJ bookings are Women. Equalizing Music is a platform dedicated to doubling the female-identifying and non-binary headliners changing the soul and sound of electronic music by 2020. “When you limit the number of women in electronic music, you’re limiting electronic music.” - Black Madonna

Role: Music Concept, Talent Strategy and research for this platform of women in electronic music, Music Research (Local /time), Supervision in the edits to ensure a mix of cultures between the scenes in Kampala (Uganda) and Chicago, Supervision of the sound mix and Sound Design, Licensing and negotiation

Track led by Djemba Djemba and Kiesza and remixed by Toy Selectah from Mexico, Nozinja of South Africa, Laura Jones of the UK, KosmoKat of Japan and Cassian of Australia.

Role: Multi-licensing and negotiation and support in edits as well as with artist and brand PR